Brand Strategy Essentials with Avery & Brown

£200
4 ratings

TL; DR: If you're serious about putting positive impact at the centre of your business, you need this course.

Who is this course for?

This course is ideal for any business that wants to put positive impact at the centre of its long-term growth and success. You could be:

  • A start-up looking for a DIY route to a future-proofed brand
  • A Marketing Manager who doesn't have the budget to work with an external consultancy
  • A Sustainability Lead looking to integrate positive impact into their business model
  • A CEO looking to build a solid creative brief for a rebrand

We also think you'll find the course of use if you are:

  • A creative at any stage in their career who wants to integrate strategic thinking into their professional toolkit
  • Looking to understand why brand strategy is an essential aspect of any successful business

What will I learn?

This course will introduce you to the concept of brand strategy, explaining what it is and why it matters. By the end of the course you will have built and begun to implement your own brand strategy. In particular, you will have:

  • A greater understanding of your customers and competitors with clearly defined profiles for each (Steps 1-2)
  • Undertaken an audit of your existing brand (Steps 3)
  • A solid grasp of the 7 elements of brand strategy, using inspiration from some of the world's most successful brands
  • Defined your own brand statements through creative exercises taken directly from Avery & Brown's workshops (Step 4-7)
  • Created both a positioning profile and value proposition to inform your external messaging (Step 8-9)
  • Have a defined brand persona and a succinct creative brief for your visual and verbal design identity (Step 10)

Sneak preview: what we cover in the course

Sneak preview: an example of the type of exercises you'll have access to

Why brand strategy?

A strong brand strategy will touch on every aspect of your business, helping you to define your goals, empower and engage your staff, stand out from your competitors, and foster stakeholder loyalty through authentic, consistent communication.

We like to think it’s especially important for purpose-driven businesses. By putting purpose at the centre of your brand, you can align your stakeholders around a common goal and ultimately drive forward the positive social and environmental impact your business has set out to make.

Why trust Avery & Brown?

We are a creative agency that works with sustainable brands in the built environment sector. We have over 20 years' experience building brand strategies, designing responsive identities, and proving that doing good = good business.

Instead of keeping all that knowledge to ourselves, we want to make it accessible to as many businesses as possible. The result? The Brand Strategy Essentials course.

Find out more about us here: averyandbrown.com

I want this!

No refunds

Thank you for your interest in purchasing our Brand Strategy Essentials course. Before you make your purchase, we kindly ask that you carefully read our refund policy outline below.

No refunds
Due to the digital nature of our course, all sales are final. Once you have gained access to the course materials, we are unable to offer refunds, exchanges, or cancellations. By making a purchase, you agree to these terms.

Course access
Upon successful payment, you will receive immediate access to the course content. Please ensure that the email address you provide during the purchase process is accurate, as all course course access details and communications will be sent there.

Last updated Sep 26, 2023

Build a successful purpose-led brand in 10 steps with Avery & Brown.

8 videos
Bitesize introductions to some core components of a brand strategy, delivered by Avery & Brown's CEO.
Exercises
28 exercises created by Avery & Brown's Strategy Lead to get those creative juices flowing.
Expert guidance
Tips and advice throughout and a hotline direct to the makers if you need extra support.
Course workbook
A 40-page PDF workbook to record your results + a print-friendly version if you're a hard copy kind of person.
Client testimonial – Laura
"We chose Avery and Brown as a marketing company specialising in sustainability, something that really chimed with our values when looking for partners. We needed some fresh eyes to help us validate our brand mission and marketing strategy and see how that was reflected in our website and design, as well as help with our marketing content plan. In a short space of time, the team at A&B delivered rich material that sparked our creative brains so much that we'll have content ideas for the next 12 months and beyond. They definitely know their stuff!"
Client testimonial – Adam
"Avery & Brown were a delight to work with. We needed a brand handbook which laid out our mission and product offering but we really wanted an external view on this. After a few short chats with the team, they delivered exactly what we had in mind. They astutely condensed our confused offering into a clear mission and value statement, and provided considerable feedback on our web experience which has helped us build a much clearer experience for new users.The experience was painless for a task which I'd been putting off for months, and we're now in a much better strategic position!"
Client testimonial – Birgit
"Avery & Brown’s strategic insight and creative finesse have been instrumental in devising and executing powerful marketing campaigns that have resonated deeply with our audience, significantly bolstering our market presence. What truly sets Avery & Brown apart, however, is their tangible impact on our growth trajectory. When combined with our expertise, their thoughtful and strategic efforts have helped to create a robust pipeline of work that promises a bright future for us."
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£200

Brand Strategy Essentials with Avery & Brown

4 ratings
I want this!